Last edited by SAGE
13.07.2021 | History

3 edition of Handbook of marketing found in the catalog.

Handbook of marketing

Consumer Capitalism (Routledge Frontiers of Political Economy)

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    Places:
  • United States
    • Subjects:
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      • Includes bibliographical references and index.

        StatementSAGE
        PublishersSAGE
        Classifications
        LC Classifications2002
        The Physical Object
        Paginationxvi, 108 p. :
        Number of Pages82
        ID Numbers
        ISBN 100761956824
        Series
        1nodata
        2
        3

        nodata File Size: 2MB.


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Handbook of marketing by SAGE Download PDF EPUB FB2


It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.

Handbook of Marketing

His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. Barbara Deleersnyder is an Associate Professor of Marketing at the Tilburg University, the Netherlands. He holds a Doctorate in Marketing, and a B. His research interests are in the areas of consumer behavior and research methodology.

The Handbook of Marketing Research

His research and teaching interests lie in the areas of customer and marketing analytics. She served as an Area Editor at several top journals. He is co-author with Robert C. Contributing Authors Harald van Heerde is Research Professor of Marketing and MSA Charitable Trust Chair in Marketing at Massey University, Auckland, New Zealand.

The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development.