3 edition of Handbook of marketing found in the catalog.
Includes bibliographical references and index.
|The Physical Object|
|Pagination||xvi, 108 p. :|
|Number of Pages||82|
nodata File Size: 2MB.
classified catalogue of the Negro collection in the Collis P. Huntington Library, Hampton Institute.
It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.
His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. Barbara Deleersnyder is an Associate Professor of Marketing at the Tilburg University, the Netherlands. He holds a Doctorate in Marketing, and a B. His research interests are in the areas of consumer behavior and research methodology.
His research and teaching interests lie in the areas of customer and marketing analytics. She served as an Area Editor at several top journals. He is co-author with Robert C. Contributing Authors Harald van Heerde is Research Professor of Marketing and MSA Charitable Trust Chair in Marketing at Massey University, Auckland, New Zealand.
The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development.
He is the winner of the ISMS long-term award, best paper awards, outstanding dissertation award, and Columbia Business School Award for teaching excellence.